"Dubai Has a Niche". KEMI. Ancient fragrance alchemy revamped.



"Dubai Has a Niche" introduces KEMI brand in Dubai. KEMI was launched around 3 months ago and available at Paris Gallery counters across the city.

Let's see what KEMI is supposed to mean:

It is shortage of arabic Al-Kimiya or greek Qimiya which carry meaning of Alchemy. So it is a tribute and ode to the ancient Arabic culture and its scent alchemy but in a contemporary and unconventional way.

This is what official web-site says:

"ALCHEMY IS AN INFLUENTIAL PHILOSOPHICAL TRADITION WHOSE PRACTITIONERS HAVE, FROM ANTIQUITY, CLAIMED IT TO BE THE PRECURSOR TO PROFOUND POWERS. PERFUME AS WE KNOW IT COULD NOT HAVE TAKEN SHAPE WITHOUT ALCHEMY, THE ANCIENT ART THAT UNDERTOOK TO CONVERT RAW MATTER IN TO PERFECT PURIFIED FORM. IN THIS SENSE, IT STRADDLES THE LINE BETWEEN THE TANGIBLE AND THE INTANGIBLE, THE EARTHLY AND THE ETHEREAL, THE REAL AND THE MAGICAL."

Brand has in its portfolio 8 fragrances by far and consists of 4 Eau de Parfum, 2 Parfum and 2 Attar Oil fragrances.

Here I'd like to stop in and introduce two Attar Oils.

1. ELIXIR


Elixir is an ode and modern interpretation of controversial and mysterious "Elixir of life" or "Elixir of immortality". That's how I found it:


Exotic intense cloud of waxy creamy sugary sweetness blur your mind (albeit non of sweet notes mentioned on a website). First impression seduces and wonder, repel and attract. Magic blend of Florals Sweets and Oriental Balsams lavishes on you since the very beginning, one may be confused and overwhelmed by extraordinary intensity and olfactive power of the scent. As time passes by Elixir gradually yet dramatically transforms into compelling fragrance, true ancient alchemy. Warm cloud of creamy sweetness makes you feel as if it hovers around you and with time become more and more enriched with additional Leather scent, dense yet waxy Oud and gentle Labdanum with Amber.

Sillage: 8/10,Longevity: 10/10, Projection: 9/10

2. TEMPEST


Tempest is inspired by and dedicated to William Shakespeare's romantic comedy "Tempest". Well...the scent is nearly tempest as well:

Rich intense overpowering beginning of Woods, Balsams and Resins impresses with power and make your head almost spin. Time is an excellent ally to the composition as it, time, goes the fragrance dramatically change and become more and more omnipotent. In approximately 2-3 hours mysterious Oud, Labdanum and Amber appear more obviously and charm and bespell its wearer. Clear pure, somewhere sharpened Woods remain radiating "elixir of life", invigorate and inspire.

Sillage: 8/10,Longevity: 10/10, Projection: 9/10

#kemi

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